With more than 500 million users, growth that does not stop, and more and more functions, Instagram is truly the platform of choice for brands and companies that want to diversify their way of communicating and their business tools. One could even say that this one has become indispensable, just like can be your Facebook page. But how do you get the best out of it? Here are some tips to help you on Instagram.

The image at the center of communication

At the heart of the Instagram concept, the image is the keystone of your communication on the social network. However, Instagram has changed over time and we can not just post a few photos with filters if we want to get the best from the application! Stories, videos, boomerang videos, live and even visual “storytelling” will be tools to master to hope to win followers. Continue reading →